»ΚΉΪΆΔΗς

Claire Kim
Claire Kim
Assistant Professor of Marketing
Walter E. Heller College of Business
Β» Marketing
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About Me

APPOINTMENTS & EMPLOYMENT

Heller College of Business, »ΚΉΪΆΔΗς, Assistant Professor of Marketing, August 2022βˆ’Present

Desautels Faculty of Management, McGill University, Assistant Professor of Marketing, August 2017βˆ’July 2022

KANTAR, Seoul, South Korea, Marketing Researcher, December 2007βˆ’December 2008

PUBLICATIONS PUBLISHED IN REFEREED JOURNALS

Han, Eunjoo and Claire Heeryung Kim (2025), "Discounted Giving: How Price Discounts in Charitable Appeals Affect Prosocial Donor Contributions," International Journal of Consumer Studies, 49(3), e70057. 

Kim, Claire Heeryung and DaHee Han (2024), "The Effects of Identity Salience on Product Judgment in a Domain of Trade-Offs," European Journal of Marketing, 58(5), 1387-1407. (Equal authorship)

Kim, Claire Heeryung, Lura Forcum, and Mike Giebelhausen (2024), "When and Why Do Artifact Emojis Lead to Backfire Effects on Consumer Response?" Journal of Consumer Behaviour, 23(4), 2042-2054.

Han, DaHee and Claire Heeryung Kim (2023), "The Asymmetric Effects of Identity Salience on Judgement: The Role of Valence and Attribute Congruence," Asia Marketing Journal, 25(2), 84-98. (Equal authorship)

Kim, Claire Heeryung, Kelly B. Herd, and H. Shanker Krishnan (2023), β€œThe Creative Touch: The Influence of Haptics on Creativity,” Marketing Letters, 34, 113-124.

Kim, Claire Heeryung and Joonkyung Kim (2021), β€œThe Role of Cause Involvement and Assortment Size on Decision Difficulty via Communal Relationships,” Sustainability, 13(23), 13458. (Equal authorship)

Kim, Claire Heeryung and Eunjoo Han (2020), β€œPremiums Paid for What They Believe in The Interactive Roles of Price Promotion and Cause Involvement on Consumer Response,” Journal of Retailing, 96(2), 235–250. (Equal authorship)

Kim, Claire Heeryung, Adam Duhachek, DaHee Han, and Zakary Tormala (2018), β€œPolitical Identity, Preference, and Persuasion,” Social Influence, 13(4), 177–191.

Kim, Claire Heeryung and Youjae Yi (2016), β€œThe Effects of Impression Management on Coupon Redemption across Cultures,” Psychology & Marketing, 33(7), 573–583.

 

Education
  • Bachelor's (BBA) Business Administration β€” Seoul National University
  • Master's (MSc) Marketing β€” Seoul National University
  • Ph.D. Marketing β€” Indiana University
Degree Program Affiliations